Who We Are
America’s original Nail Treatment brand, Barielle has built its cult-classic reputation by addressing the health, beauty and vitality of nails.
Since the brand’s inception in the 1980’s Barielle has expanded its collection of Nail Treatments to include long-lasting Prosina infused Nail Polishes with a wide color selection, self-salon Manicure and Pedicure collections and Skin Care Treatments which all adhere to the “5 Free Promise”.
The “5 free promise” furthers the brand mission to address health, beauty and vitality of nails by offering products which are pregnancy safe and free of harsh chemicals that can damage nail health (No Formaldehyde, Dibutyl Phthalate, Toluene, Formadelhyde Resin, nor Camphor).
Barielle's story began in the unlikeliest of places…the legendary Belmont Racetrack.
Husband and wife duo, equestrian aficionados; Howard and EsteLee Price, created a breakthrough formulation which was made to condition the hooves of their million-dollar thoroughbred racehorses. As weeks went by, they discovered that they had also created a million-dollar product for nails.
The cream, which strengthened and conditioned their horses' hooves to resist splits and cracks, had the same effect on the nails of the jockeys that applied it.
Reformulated for women and men, the miracle product "Nail Strengthener Cream" was born and Barielle was founded.
Since then, Barielle’s signature Nail Strengthening Cream has been featured in Refinery 29, Bustle, Zoe Report and Khloe Karadshian’s Official App with rave reviews.
Barielle, your source for beauty, from tips to toes.